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M4.6Radon National Awareness Campaign

The first step to developing a national awareness campaign for Radon would be to share information about what Radon is. According to the ToxNet, Radon is a colorless, naturally occurring radioactive gas produced by the decay of naturally occurring uranium or thorium in soil and water. North American is a region containing higher amounts. It is present throughout the world, with some regions containing higher amounts such as North America. The second step would be to highlight the risks, this can be done with visuals or personal stories about people affected. Evidence shows that higher rates of lung cancers in individuals living in homes with an elevated indoor Radon concentration. Lastly, the campaign will have a call to action. The call to action is to test the home for Radon, similar to what the Utah campaign did. Potential collaborators can be the EPA, state public health departments, and health insurances. Partnering with health insurances to provide and pay for testing will increase Radon testing in homes nationwide.

Comments

  1. I think this is a good plan. I like how you first start with education because I didn't know what Randon was and I am sure a lot of people done either. I also think it is a good idea to highlight the risks with personal stories. I feel this connect well with people; however, if you can do this in like a short commercial instead of the viewer having to read then I feel that would be better. Lastly, I wrote something similar in my post about having testing be paid for and provided to people. This will probably increase the number of people who test their homes and it ensures that people who can't afford tests can still participate.

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